KANGOL – world-known accessories brand
1 year of work
Problem:
low media presence and client demand, small female audience
low media presence and client demand, small female audience
Achievements:
- Over 12 million people of media reach
- Over 8 million of female audience is covered
- increased search queries from 3000 to more than 5000 per month
- 60 uncommercial publications in top online mass media
How we did it:
- Novelty news
- Product testings by journalists
- Compilations in mass media with links
- Expert articles with links
