GLOBALDRIVE — sport goods and techniques
6 months of work (current project)
Achievements:
- Already 189 publications in media - increased sum of publications in 2 times, comparing to previous year
- Over 25 million people of total coverage – triple increased coverage, comparing to previous year
- 70% of publications in Tier 1 media
- Double increased positive publications
- Declined negative publications from 8% to 0% for 2 months
- Positive search results of Google and Yandex
How we did it:
- Articles & comments by brand experts in Tier 1 media
- Brand news about novelties, business events, market research, etc.
- Integrations in mass event
- Special projects with top media such as Men's Health, Techinsider, Championat, etc.
