XUYONI – premium non-gender cosmetics brand from Southern Korea
1 year of work
Goals:
- To launch a new product line
- To show the competitive advantages
- To increase brand awareness
- SEO influencing on the local market
Achievements:
- over 15 million people of media reach
- more than 70% of publication are indexed in search systems and have hyperlinks – that affected good on SEO performance of website
- 65 news and expert articles in top digital mass media
- 30 blogger cooperations and more than 90 stories in Instagram
- All publications have strong key message of brand new non-gender cosmetics made with high provided technologies
- All publications are uncommercial
How we did it:
- Only top lifestyle and digital glossy media
- Novelty news
- Product testings by journalists and bloggers
- Expert articles from founder
